template_01.png

  • ✓ Responsive Design

  • ✓ Universal

  • ✓ Variable

  • ✓ Customize Option
    (colour, font size, fonts, text alignment, etc.)

template_02.png

Choose a draft from our menu of themes in the Template Library draft that best suits your mailshot content and design requirements.

Then all you have to do is change pictures, add texts and hyperlinks, select the colors matching your corporate identity, and you’re done.
Moving, deleting, and adding design blocks are standard functions.

Supported Design Blocks

Design Blocks Determined for the Mailshot’s Content

Your chosen template will contain just some of the design blocks listed below. Of course, you always have the option to add any of the blocks to your mailshot’s content. You can find out how to do this in the General Behavior of the Template section.
Do you need to customize your design? Everything that can be changed in the template can be found here. In addition, all templates can automatically change design according to the design of your website.

Design Blocks Determined for the Mailshot’s Header/Footer

We have prepared design blocks that are necessary for the mailshot in the template’s header and footer. You can partially edit these blocks.

Preview URL

Unsubscribe

Copyright

Imprint

Brief Description of Design Blocks

This design block combines these elements:

  • the company logo

  • text (company name)

  • a hyperlink

On mobile phones, both the logo and the header will be centered.

Paste with

Computer

Mobile Phone

1_logo.png

template_logo.png

template_logo_r.png

Image

Image inserts a clickable image into the template.

This design block combines the following elements:

  • an image

  • a hyperlink

One, two, three, or four images can be inserted into the template. Their placement automatically adjusts to the width of the device.

On mobile phones, the images are placed below each other.

One image

Paste with

Computer

Mobile Phone

2_banner1.png

template_banner1.png

template_banner1_r.png

Two imagess

Paste with

Computer

Mobile Phone

2_banner2_s.png

template_banner2.ng

template_banner2_r.png

Three images

Paste with

Computer

Mobile Phone

2_banner3_s.png

template_banner3.ng

template_banner3_r.png

Four images

Paste with

Computer

Mobile Phone

2_banner4_s.png

template_banner4.ng

template_banner4_r.png

Recommendations for image sizes can be found here.

Salutation and Content

This design block allows you to address the recipient by name and surname. If the recipient has a value of a salutation, first and last name stored in their data, they will be automatically added when sending the mailshot. Otherwise, the value before the comma will be empty. This design block combines the following elements:

  • the recipient’s salutation

  • a text paragraph

  • a button with a hyperlink

Example of element variants:

Salutation

Salutation and text

Salutation, text and button

Paste with

Computer

Mobile Phone

3_text_s.png

template_salutation.png

template_salutation_r.png

Salutation by Gender and Content

This design block automatically selects the salutation defined in the design block (e.g. "Dear Sir") according to the gender of the recipient. The gender of the recipient does not need to be known. When generating personalized mailshot content, the values in the block are automatically set according to the salutation value stored in the recipient details.
In addition to the salutation, the recipient’s first and last name must also be stored in the recipient details. If the recipient’s name and/or recipient is not stored in the details, the missing value before the comma will be empty.
In the case of an unknown address, the latter shall be used.

A design block combining the following elements:

  • the recipient’s salutation according to their gender

  • a text paragraph

  • a button with a hyperlink

Example of element variants:

Salutation

Salutation and text

Salutation, text and button

Paste with

Computer

Mobile Phone

20_gender_s.png

20_gender.png

20_gender_r.png

Headline and Subheadline

This design block combines these elements:

  • Significant title

  • Subtitle

On mobile phones, the elements are placed below each other.

Paste with

Computer

Mobile Phone

14_geadline.png

template-heading.png

template_heading_r.png

Image and Content

This design block is made up of two columns combining the following elements:

  • an image in one of the columns

  • in the other column:

    • the title

    • a text paragraph

    • a button with hyperlink

This block has two options for image location (left or right).

On a mobile phone, the columns are placed below the image.

Image and Content

Paste with

Computer

Mobile Phone

4_image_text_s.png

template_itext.png

template_itext_r.png

COntent and Image

Paste with

Computer

Mobile Phone

4_text_image_s.png

template_texti.png

template_itext_r.png

Recommendations for image sizes can be found here.

Text and Button

This design block combines the following elements:

  • the title

  • a text paragraph

  • a button with hyperlink

Paste with

Computer

Mobile Phone

15_texttB.png

template_text.png

template_text_r.png

Text

Design block for entering a text paragraph.

Paste with

Computer

Mobile Phone

19_text.png

template_txt.png

template_txt_r.png

Button

This design block inserts a button with the hyperlink to the template.

Paste with

Computer

Mobile Phone

117_button.png

template_button.png

template_button_r.png

1-4 Icons and Content

This design block is created up to four columns. Each column contains the following elements:

  • a large icon

  • the title

  • text

  • a button with a hyperlink

On mobile phones, the columns are placed below each other.

Design block settings:

  • Individual
    You can choose your own background, text and button color, or even text alignment for each column. This setting is available by clicking on the edit.svg icon.

  • Common
    Settings such as number of columns, icon size, heading size, button shape, etc. are available by clicking on the buffer.svg icon.

Paste with

Computer

Mobile Phone

5_icons_r.png"

template_icons.ng

Columns are placed below each of other

Recommendations for image sizes can be found here.

Image Box

This design block combines the following elements:

  • an image

  • a text paragraph

  • a button with hyperlink

This design block can have up to four columns. The column width adapts to the device used. For multiple column variants on a mobile phone, the columns are placed below each other.

Image Box 1

Paste with

Computer

Mobile Phone

8_col1_s.png

template_col1.ng

template_col1_r.png

Image Box 2

Paste with

Computer

Mobile Phone

8_col2_s.png

template_col2.ng

Columns are placed below each of other

Image Box 3

Paste with

Computer

Mobile Phone

8_col3_s.png

template_col3.ng

Columns are placed below each of other

Image Box 4

Paste with

Computer

Mobile Phone

8_col4_s.png

template_col4.ng

Columns are placed below each of other

Recommendations for image sizes can be found here.

Separator

A design block intended for separating blocks that are located in the content part of the mailshot. You can change the color of the dividing line and its background, the weights, and style of the line.

The block adapts to the width of the device.

Paste with

Computer

Mobile Phone

11_divider_s.png

template_divider.png

template_divider_r.png

Logo/Impressum

The block combines these elements:

  • a logo

  • text

On mobile phones, the text part is placed under the logo.

Paste with

Computer

Mobile Phone

13_imp.png

template_impress.ng

template_impress_r.png"

Social Networks

Social networking logos are generated automatically if a network link is entered. Custom logos cannot be used.

This block combines the following elements:

  • logos and hyperlinks to www pages of known social networks

  • an email address

  • a phone number

On mobile phones, logos are placed below each other.

Paste with

Computer

Mobile Phone

9_soc_s.png

template_soc.ng

template_soc_r.png"

Net Promoter Score

Do you want to give your recipients the opportunity to score your mailshot? Include this design block in the content of the mailshot.

We have prepared a number of different types of scoring templates, you can find them in the block details in the NPS type section: nps_score.png

You can also define a custom headline to indicate the score section of the mailshot.

And how does the mailshot score work?
Each email sent will contain the selected score. If the recipient of the email clicks on any of the options, they will be redirected to a predefined landing page and their response will be recorded in the mailshot statistics.

The design block contains the following elements:

  • selection of predefined templates for Net Promoter Score

  • hedline

The following image shows one of the possible templates for mailshot score.

Paste with

Computer

Mobile phone

18_nps.png

template_nps.ng

template_nps_r.png"

No other design blocks can be added to the template header and footer. This part is reserved only for predefined blocks for Preview URL,Unsubscribe, and Copyright.

  • the position of the block is fixed

  • a block can’t be inserted

  • the text of the unsubscribe link must be entered

  • elements you left blank will not be visible in the template or in the mailshot content

  • the design block will not be shown if all of its elements are empty

Preview URL

A predefined text block designed to preview an email in a web browser is inserted in the mailing header. This block only appears when you view an email on your computer.

You can edit the content of an element by clicking on the global settings icon directly in the template editor.

Paste with

Computer

Mobile phone

Can’t be inserted

template_preview2.png

the block is not displayed

Unsubscribe

Design block designed for the footer only. This block contains a mandatory field for entering an unsubscription link.

The block adapts to the width of the device.

Paste with

Computer

Mobile Phone

Can’t be inserted

template_uns.png

template_uns_r.png"

Design block designed for the footer only. It contains a text, XCAMPAIGN logo, and link to the product information page.

Only the text field can be edited, the rest of the fields are hidden. If you have a paid subscription, you can delete the text. The block will then not be displayed in the mailshot.

Paste with

Computer

Mobile Phone

Can’t be inserted

copyright.png

copyright_r.png

Imprint

This design block is inserted into the mailshot footer and you can use it to insert up to 4 links to important information listed on your website (e.g., pages with the terms of use, personal data protection, etc.).

This block combines the following elements:

  • Hyperlinks (up to 4)

  • text

On mobile phones the text part is placed below the hyperlinks.

Paste with

Computer

Mobile Phone

16_imp.png

template_impr.png

template_impr_r.png"

Rules for Image Insertion

If you observe the following rules, your emails will always behave professionally.
The inserted image automatically adjusts to the desired size and the aspect ratio is maintained when scaling.

Design element

Image size

1-4 Icons and Content

  • Square images

  • the minimum image size is 150x150 px

  • Image format with a transparent background (png, gif)

Banner (one)
Column (one)

  • Rectangular images with a minimum width of 750 px

Banner (more columns)
Column (more columns)

  • Rectangular images with the same aspect ratio

  • The minimum width is given by the number of images placed side by side
    (375 px, 249 px and 187 px for 2, 3, and 4 pictures)

Image and Content

  • images with a minimum width of 355 px

General Behavior of the Template

  • After clicking on the selected design block, the editing tools will appear on the right side.

  • The template has preset sample content.

    • The editor dialog is used to enter your own content, which can be opened for each element by clicking on the edit.svg icon.
      In addition to the content, you can also define the desired design block settings (colors, font sizes, etc.).

    • If the default value (i.e., lorem ipsum) remains in the text box, an icon warning.svg will be displayed next to the editing field.
      The content can be also checked directly from the context menu 24.
      All the blocks where the default value was found are highlighted.

    • You can also insert field names from your data structure into the text field to prepare more personalized content of your maishot.
      Just use the option Insert a Data Field, if offered:

      insert_data_field.png

    • The button doesn’t appear in the block until you enter the hyperlink value.

    • All hyperlink fields are empty by default (except the unsubscribe link).

    • The design block does not appear if all its elements are empty.

  • The selection of fonts used for headings and texts is part of the design element’s settings for the Preview URL.

  • Design blocks placed in the main part of the template, i.e., outside the template header and footer, can be:

    • Move freely using the icons "up.svg down.svg or mouse

    • copied (copy.svg) and deleted (delete.svg).

  • Use the add.svg icon in the top left to add a new design block. The block is inserted at the end of the content.

  • You can change the colors (text, buttons, background), fonts or logos in the whole mailshot very quickly using the "brush-solig.svg icon. For more information, see Changing the Mailshot Design Using X-Designer.

Customize Template Appearance

If you can edit the design element’s appearance, the Design tab is displayed in the details.

There you can also edit the appearance of the individual elements used in the design block (e.g., the title, text, buttons, etc.). You can recognize the element you are currently working on from the field name; the edited property is determined by the text in brackets, such as "Button (background color)".

Once you have modified one of the default design elements, your block settings will be used when you insert the same block into the edited mailshot. It is therefore not necessary to repeatedly make the same changes to the appearance repeatedly.

Note

If you only need to change the colour of part of the text, use the editor directly on the text field. More information here.

Custom Text Settings

Font Family

You can specify which font will be used for the title and which for the other text.
The font family selection enables by clicking on the icon global settings directly in the master editor.

Click on the file and select the desired font family. This always consists of several fonts. The first font in the selected list will be used as the default font. Additional fonts will be used sequentially if the email recipient does not have the first choice font installed on their computer.

Text Aligment

Select the desired text alignment method (left, center, right) from the predefined options. If you edit the alignment for the design elements 1-4 Icons and Content and Image Box this setting is common to all columns contained in the element and is only available in the first column edit.

Font Size

Depending on the type of design block selected, the font size can be set for headings, buttons and the text itself. The size can be changed with the arrows next to the field or with the sidebar.

Bold Text (font- weight)

Do you want to use a bolder font or a thinner one? Just click on the box to choose from the selection the one that suits you best.

Change in Text Size

Do you have the text ready and do you need it to be, for example, all in caps?
Just click on the box and choose how the text should be changed:

  • all uppercase (uppercase)

  • all lowercase (lowercase)

  • all first letters uppercase (capitalize)

  • left as written (none).

Inner Margin (Padding)

This setting specifies the distance between embedded content, (e.g., button text) from the top and bottom edges of the element into which the content is inserted (e.g., from the edge of the button).

This term is known in design as "padding".

Button Shape (border-radius)

Using the border-radius you can set whether the button will be rectangular or have rounded corners (and how much it will be rounded).
You can change the size using the arrows next to the field or using the sidebar.

Color of Entire Text

You can change the color of text, the text’s background, and button backgrounds. The selected color code and its name are shown in the field and, on the left side, you can see a preview of the color. You can see at a glance what color is currently set.

Select a Color from the Palette

To change the color, click on the field and select the desired hue from the select box (from the predefined palette).

Defining Custom Colors

To change the color:

  1. Click on the color name box.

  2. Select the option Other color.

    color.png

  3. Instead of the original color name, the text "Other color" is in the field.
    If you know the hexadecimal color code, write it directly in the box (e.g., d62828).

    color_other.png

  4. If you need to select a hue directly from the palette, click the colorpicker.svg icon next to the color preview.
    A dialog for color selection is opened.

    color_other.png

    Use one of the following options to select a color:

    • Click the mouse in the box on the desired color hue.

    • In the panel above the hexadecimal code, select the desired color type (for example, shades of green) and then specify the hue by clicking the mouse in the box above the panel.

    • If you know the hexadecimal color code, write it directly into the field (e.g. 4c6874).

      Confirm your selection with the button Close. The window will close and you can see the selected shade in the color preview.

Change Part of the Text

Do you need to highlight a part of the text or add a link to the text?

  1. Select the edit block of the text you need to change by clicking.

  2. Click the edit button ( edit.svg icon).

    change_col_part1.png

  3. The content editing dialog opens. You have a number of icons familiar from text editors.

    change_col_part2

  4. Select the part of the text you want to change.

  5. Select the appropriate edit button, e.g. the text color button. You can select a color from the predefined color palette.

  6. To specify a color outside the preset color range, click Color picker. The color selection dialog opens:

    color_change_picker.png

    Use one of the following options to select a color:

    • Click the mouse in the box on the desired color hue.

    • Enter the color in the field HEX using its hexadecimal code.

    • In the panel above the hexadecimal code, select the desired color type (for example, shades of green) and then specify the hue by clicking the mouse in the box above the panel.

      Confirm your color choice by clicking on the button-save.svg icon. Colors added using the option Color picker are automatically added to the Document Colors

      color_document.png

Changing the Mailshot Design Using X-Designer

Do you have your own website and want your mailshots to use the same design?
Just choose the X-Designer when selecting the content type. X-Designer scans the specified web page and creates your new template using your company logo, colours and fonts. The template created in your corporate design contains the most commonly used design elements. The template can then be edited in the same way as the templates it offers Template Library.

You can also use the functionality on any mailshot created from the templates offered on the Template Library.
Just open X-Designer by clicking on the icon brush-solid.svg and select the option Web Page. Enter your website in the field and click on the option Start. X-Designer automatically creates a template from the specified website according to your corporate identity.

For more information about using X-Designer, please see here.